Expedient exaggerations

In marketing there’s not such thing as a lie, it’s an expedient exaggeration. Cary Grant in Afred Hitchcock’s North by Northwest The pharmaceutical industry have very effective marketing departments who have turned science into an expedient exaggeration. The industry generates $1.48 trillion annually[1]Global pharmaceutical industry – statistics & facts. It is subject to regulations that require… Continue reading Expedient exaggerations