Generics – a simple way to reduce healthcare costs

Pharmaceuticals constitute 15.6% of worldwide healthcare costs. That number is already being reduced in countries that have adopted an active policy to use generic drugs instead of their more expensive branded equivalents. Understanding the mechanics is important. What are generics drugs? Generic drugs are the pharmaceutical equivalent of the original product that was covered under… Continue reading Generics – a simple way to reduce healthcare costs

Expedient exaggerations

In marketing there’s not such thing as a lie, it’s an expedient exaggeration. Cary Grant in Afred Hitchcock’s North by Northwest The pharmaceutical industry have very effective marketing departments who have turned science into an expedient exaggeration. The industry generates $1.48 trillion annually[1]Global pharmaceutical industry – statistics & facts. It is subject to regulations that require… Continue reading Expedient exaggerations